In this episode of Redken’s New Hue, New You, we meet Liz. As a recently engaged bride-to-be, Liz seeks out a beautiful new look to help her feel amazing on her wedding day. Having struggled with gray hair since she was 15 years old, Liz is looking for a haircolor solution that will cover her gray roots and allow her to feel confident & gorgeous on her big day.
Liz teams up with Redken Artist Tara Abramowicz who knows just what to do to give Liz the gray coverage she needs while mixing things up with beautiful brightness and dimension. With the help of Redken’s Color Gels Lacquers and Shades EQ gloss, Tara gives Liz the hair transformation she’s been waiting for!
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Concept by Morgan Yates, Blonde + Co, and Redken.