In this episode of Redken's "New Hue, New You" series, we meet Natalia. As a recent college graduate, Natalia is juggling a ton of new responsibilities. Between job searching and volunteering, and supporting her mom through school, Natalia has not had much time for self-care.
Natalia teams up with Redken Artist Justin Isaac who gives her a haircolor transformation to match her outgoing personality. With the help of Redken's City Beats haircolor line, Justin provides Natalia with the ultimate look to match her bright new beginning.
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Concept by Morgan Yates, Blonde + Co, and Redken.